Traceable Agricultural Products (TAP) Policy Advocacy & Promotion

Client: Council of Agriculture, Executive Yuan
Client intro:
The Council of Agriculture is the official government body in the Republic of China (Taiwan) under the Executive Yuan in charged with overseeing affairs related to agriculture, forestry, fishery, animal husbandry and food affairs.
Service:
Policy advocacy includes social media operation, channel marketing, resource integration, online to offline consumer integration events & marketing, KOL marketing, incentive bonus events. Traceable restaurants platform incentive services include editing the current incentive regulation, auditing the traceable restaurants. Farmers services include channels matching, TAP Master awards selection. Media services include interviewing the TAP winners, writing the articles, farmers’ market, recognition ceremony, planning advertising campaigns.
Event:
Consumer advocacy events, incentive bonus for TAP products, TAP policy advocacy and education campaign, TAP marketing and advertisement.